Tag: niche market
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Two Essential Tips To Brand Your Business Like a Pro.
A version of this article first appeared in MBNews in November, 2014. Now that I have teenagers, I have a new respect for my parents. I know I made their parenting journey difficult- they tell me all the time! From a young age I have had a strong sense of exactly what I want to…
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5 Simple Steps to Track Sales for Market Share
One of the most frustrating things in business is needing information that you do not have. And not only is it frustrating, it can hinder growth and facilitate loss. No one has time for a self-imposed loss due to lack of accurate and reliable information, right?! So let’s learn how to easily track sales for…
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How to Embrace What Sets Your Business Apart
I once had a marketing professor who walked in and called roll on the first day of class. Slowly, he called each student’s name, located them in the room, and asked, “What makes you different?” A wave of panic swept through my very being as thoughts raced through my mind. Was I different from my…